It may be tough to find anyone who watches the new Super Bowl commercial for The Farmer’s Dog who doesn’t have at least some form of emotional reaction to it. However, the song that plays in the background plays a critical role in all these feels. The tune is titled “Forever” and it is performed by Lee Fields. Although the song itself may sound like it was a hit back in the ’60s or ’70s, it’s actually a new single. That’s not to say that the tone and style of “Forever” doesn’t connect back to that time period. Fields actually kicked off his musical career by recording for a variety of small record labels during the 1970s (via AllMusic). And, as you can tell by this recent track off his latest album, “Sentimental Fool,” Fields absolutely still has the goods.
When Fields got started, his style was so similar to the talented musical genius James Brown that people started calling him “Little J.B.” The North Carolina native continued to churn out multiple albums throughout the ’80s and ’90s, jumping onto the deep funk movement with his 1998 album “Let’s Get a Groove On.” Now, still feeling the groove, Fields’s single, “Forever” will be heard around the world when The Farmer’s Dog spot airs during Super Bowl LVII. This wouldn’t be the first time Fields has had his music used for some form of TV or film. Some of his songs have been featured in productions such as “Soul Men,” “Magic Mike XXL,” and “Bloodline.”
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